Love the movie, hate, hate, HATE the marketing. The moral, which could not be presented more clearly, is that true beauty comes from within. Belle, the heroine of the story, is an intelligent and sensible girl who's usually got her nose in a book. Throughout virtually the whole film she wears this practical blue dress:
But in 95% of the merchandise - dolls, posters, lunch-boxes etc - she is depicted wearing her admittedly tasteful but rather surprisingly revealing yellow ball gown, gazing up at the Beast with languishing eyes:
Am I the only person in the world who finds this intensely irritating?